AIGA turned 100 this year, and I was invited to participate in collaboration with graphic designer Brendan Shanley to create a poster that illustrated the question, "What does design in Chicago mean to you?"
Brendan and I came up with descriptive words like rush hour, focus, and tourist that lead to the idea of making ourselves view Chicago thru the eyes of a tourist again. It was quite a refreshing approach as I am sometimes am too consumed by minute details of the everyday. A carefree, open, and naive perspective of the city was the best way to truly see all the design we are surrounded by. When you have such a stunning grandiose skyline, as locals you it take for granted and become immune to your surroundings- we went out photographing like we didn’t know how to use our cameras, embracing naivety, trying to remember the first time I saw this city at age 10. That excitement of the discovery of the unknown, of a place that seemed to have endless city limits was my driving force.
We carried through the idea’s layout as a contact sheet of things, places, and architecture that we felt best represented Chicago Design. We realized that Chicago Design is everything all around you- sound design at the outdoor venue of Pritzker Pavilion by Frank Gehry, the layout of the city as a grid with diagonals by Daniel Burham, the Marina City Towers designed by Bertrand Goldberg, the Cloudgate Scuplture by Anish Kapoor, and the Chicago flag designed by Wallace Rice. It truly is everything, and thats what makes it so exciting. Our final call to action was in large bold letter “FOCUS” to remind you to stop and look around once and awhile. (Semi quote to Ferris Bueller.) Great design is effortless, effective, seamless, and the perfect balance between form and function.
Here’s an outtake from a concept I pitched to Adweek for their story on the amazing work Mondelez International has been doing for their brands like Oreo, Ritz, HoneyMaid, Cadbury, Trident. I titled it Logo Evolution. I proposed having a person busting thru a backdrop of the old logo with a poster of the new one. Check it out. There’s so many ideas that never make it out there or to print- thought I might give you a glimpse of what I was thinking.
As a woman who has been called out for apologizing too much, watching Pantene’s “Not Sorry” video made me cringe. It hit too close to home, and that’s the beauty of it.
Sorry I’m not sorry! Amen sista.
This summer, Jeff Koons, Catherine Opie, Carrie Mae Weems, and others will transform New York’s water tanks into works of art
Thanks for the post WM!